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原创 快手日活输给抖音 能守住电商护城河吗?

雷达财经 文|张凯旌 编|深海

yabo登录9yue16ri,kuaishoudianshangxuanbu2020nian8yuedingdanliangchao5yidan。guoqu12geyue,kuaishoudianshangleijidingdanzongliangjinciyutaobaotianmao、jingdong、pinduoduo,chengweidianshangxingyedisiji,bingqierengzaikuaisuzengzhang。

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yongyougengduorihuodedouyin,kaishifalidianshang。zairihuoshangyudouyinchajuyuelayuedadekuaishou,nengshoudianshanglingyubanhuiyijuma?

日活与抖音差距明显,拉新速度缓慢

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qunianliuyuekuaishouxuanbudacheng2yirihuoshi,douyinzaiqiyuexuanbudacheng3.2yirihuo。

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而在春节和新冠疫情双双到来之时,背靠字节跳动的抖音,不仅在春节时发出了20亿元的红包,用以对标快手对春晚互动合作伙伴的独家冠名,还在疫情期间得到了《囧妈》独家的版权所有:yabo登录-yabo体育登录

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抖音发力电商,快手能保住先发优势吗?

yurihuoyueyonghushubutong,zaizhibodianshanglingyu,kuaishoubingbushudouyin。

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juxi,2020niandouyinzhibodianshangdegmvmubiaogaoda2000yi。3yuedouyintuichu"zhaijiayunguangjie"jihua,kaifang10yizhiboliuliangfuchijihua;4yuezijietiaodongqixiapinpai"juliangyinqing"duiwaixuanbu,jiangquanmianzhaomubaokuoneirong、dianshanghepinpaisandaleixingdeshengtaiyabodenglushang。

yucitongshi,baokuoluoyonghao、xiechengliangjianzhang、baiyansong、chenhedengzhimingzhuboyekaishizaidouyinzhibodaihuo,qizhongluoyonghaohechenheshouchangzhibofenbiezhanhuo1.68yihe8000wanxiaoshoue。

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"kuaishoudeduishoubushidouyin,ershialitaobao",kuaishouyineiburenshiqunianrucitoulu。

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6yue11ri,wangyiceodingleizaikuaishoukaiqilezhibodaihuoshouxiu,genjuwangyiyanxuangongbudeshujuxianshi,zaichao4gexiaoshidezhibozhong,kuaishouhewangyiyanxuanappshuangpingtaileijichengjiaoechao7200wanyuan。6yue16ri,zhangyuqizuoweikuaishoudianshangzhiboshouweimingxingdaiyanren,yu"kuaishouyige"xinbayiqijinxingleyichangsigebanxiaoshidedaihuozhibo,daihuojinezongjigaoda2.23yi。

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zuoyongxianfayoushidekuaishou,zaiduanshipinsaidaorihuoshujidouyin,kuaishounengfoushouzhudianshanghuchenghe,leidacaijingjiangjixuguanzhu。

zhu: benwenshileidacaijing(id: leidacj)yuanchuang。weijingshouquan,jinzhizhuanzai。

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